Remember every regular.

Fresh builds a profile for each guest from their real orders, so you can see who comes back, who has drifted away and who deserves a thank-you.

The Customer CRM: customers, return rate, lost and at-risk guests, lifetime value, new against returning, and the segments each guest belongs to

Worked out from what really happened

A customer’s visits, spend, segment, tier and points are calculated from completed orders, matched by phone number. Nothing is typed in twice and nothing drifts out of date.

Segments and loyalty on your terms

See new and returning guests, at-risk and lost guests, and lifetime value. Which segments exist and how loyalty works (tiers and points) are settings, so the program fits your restaurant. Points change only through a recorded entry.

Campaigns that respect your guests

Send a campaign over your own connected WhatsApp number. Each campaign is sent once, and never to someone who has opted out.

Feedback and reviews

Ask guests a short survey you design, and see their answers as reviews alongside the reviews you log from sites like Google. Write a reply and it is kept with the review. Fresh never posts anything to a review site for you.

Rate the order from a link

Switch it on and, after an order is paid or delivered, the guest gets a link on WhatsApp from your own number to rate it: overall stars, your survey questions, a few words and, for a delivery, the rider. One rating per order. Low ratings with no reply are flagged for you, and happy guests can be pointed to the review site you choose.

Questions

How does Fresh know who a customer is?

Orders are matched to customers by phone number, and a customer’s history is worked out from their completed orders.

Will guests who opt out still get messages?

No. A campaign is never sent to someone who has opted out.

Does Fresh import reviews from Google?

No. You log a review from a site yourself, and Fresh keeps it with your replies and your own survey answers.

More from Fresh

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